Concept
After settling on a name, and determining that fresh fish would be a cornerstone of Cape Town Fish Market, Douw turned to one of CTFM’s most instantly recognisable features – it’s style and atmosphere. This is when CTFM developed its distinctive decor, defined by picturesque landscapes and old images that capture the bygone days of fishing – a style
designed to evoke the sea, and the traditions of freshness and sustainability that CTFM strives to uphold.
The menu was created from scratch by Douw himself, and brought together the best of both South African and Japanese cuisine – from fish & chips to classic sashimi. His sons, Douw Jnr and Emil, have been involved in building the menu ever since, as have his wife and daughter, who are also involved in the family business at the Fat Fish deli next door to
the CTFM in the V&A Waterfront. The menu you see today took years to create, and if you asked any member of the Krugmann family, they would say it’s still a work in progress.
It was in creating this unique menu that CTFM became the first restaurant franchise to introduce the sushi conveyor belt to South Africa, and bring our customers an entirely new, convenient and exciting way to enjoy our sushi.
After our first menu was ready, watching it all work for the first time, Douw was convinced he had to bring Cape Town Fish Market to the rest of South Africa – and maybe the world. That’s when CTFM stopped being just one restaurant, and started its journey to becoming one of South Africa’s best-loved restaurant
franchises.
