Our business is about bringing our offering of delicious seafood, generosity, abundance, affordability and a feeling of being welcomed to an area. Our target market is middle to higher income customers.
The brand was founded on an obsession to serve, create happiness and to see people uplift themselves. When queues started forming outside their doors, the founders knew they had a winning recipe.
We search out sites in shopping malls, convenience centers, neighbourhood centers and even stand-alone sites. The location needs to be easily accessible for our customers and have high foot traffic.
Their excellent offering and incredible knowledge of the customer, combined with a clever location strategy, saw the brand quickly grow to become one of the most loved and respected restaurant brands in South Africa.
Future aspirations include continuing to grow the brand into international markets and providing greater returns to existing and new franchisees in South Africa, whilst keeping our Mediterranean culture.
We allow our franchisees equal opportunity and never over saturate an area. Since we serve a single protein, the operations of the business is simpler.
