Concept
Pie City stores specialise in on-site baking and retailing of a wide variety of pies and
fruit juices – all made from the best ingredients possible and to the highest quality standards in our state-of-the-art factory.
We only use 100% real ingredients, so you won’t find any meat or cheese substitutes in our pies and our juices are all made from blends of 100% real fruit
juice.
All our customers are VIPs in our City and we refer to them as Citizens. Our frontline teams form strong connections with our Citizens and we call them Ambassadors as they convey the essence of our humble, friendly brand in every interaction they have.