West Pack Lifestyle has entered a new chapter built entirely on franchising. The group now operates more than 40 franchised outlets nationwide, having moved away from corporate-owned stores to ensure agility, sustainability and growth. “We have seen that franchised stores, led
by owner-operators with skin in the game, are more resilient in a challenging retail environment,” says Chris Da Silva, director of West Pack Lifestyle. “This shift ensures our brand remains strong, our shelves remain full, and our communities continue to have access to affordable essentials.”
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